The Nashville perspective

Private marketing or broader exposure: clarify the tradeoffs

Decide which privacy needs matter, what audience the plan reaches and which current rules govern the proposed approach.

Read the written marketing plan

Ask the broker to explain current applicable MLS and professional rules for the specific plan before consenting. This guide does not state an unverified exemption or fixed deadline. A privacy preference and a desire for broad price discovery may pull in different directions; document the choice and how it can be revisited.

FactorLimited exposure proposalBroader exposure proposal
AudienceAsk exactly who can discover the propertyAsk which channels and audiences are included
PrivacySpecify what information is withheld and whySpecify what information will be public
FeedbackHow will price and demand be tested?How will inquiries and offers be recorded?
Change of planWritten triggers, dates and consentWritten triggers, dates and consent

Which written marketing choice is being authorized?

Compare the proposed exposure, privacy limits, timing, MLS treatment and reporting in the broker’s written plan, then confirm current applicable rules for that plan. A broad label does not state the actual authorization or its tradeoffs.

Sources & further reading

  1. CFPB determine a comfortable home budget checked 2026-09-26

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