What information improves the comparison?
Provide the address, ownership form, known size and layout, condition, major improvements and any restrictions or unusual features. Distinguish documented changes from approximate recollection. A renovated kitchen, a permitted addition and a cosmetic refresh are not interchangeable adjustments, and their cost does not establish their resale contribution.
Ask why each comparable belongs
Review location, sale timing, property form, usable space, condition and material differences. Ask which candidates were excluded and why. If the selection expands beyond the immediate area or recent period because few close matches exist, the analysis should explain the tradeoff. A precise-looking average cannot compensate for mismatched properties.
How should the range guide the listing?
Discuss a starting strategy, the evidence that would change it and a date for reviewing market response. Keep the proposed listing price distinct from an appraisal and a guaranteed sale amount. The CMA conversation should leave you able to explain the comparison set and the largest unknown, rather than merely repeat a number.
| Ask for | Why it helps |
|---|---|
| Selected and excluded comparables | Makes selection judgments visible |
| Dates and property differences | Shows how closely the evidence matches |
| Uncertainty and range | Avoids false precision |
| Response-review plan | Connects the analysis to the actual listing |
Sources & further reading
- Contact Gary Ashton's team checked 2026-09-26
Your next chapter
Let’s make it
a good move.
Bring your questions. Start a conversation with Gary’s team.